Bait-&-Switch is the act of submitting one page to a search engine, waiting for the search engine to spider it, then replacing the page with another. This is a very risky manuever for webmasters. Not only does this take a lot of time that could be spent doing other things, it's best not to play games with the search engine spiders because you might risk being blocked!

If you own a domain, seriously consider joining affiliate program that reflect the content of your site. There are several quality affiliate resources online that let you pick and choose advertisers. Some questions to keep in mind are: Do they pay on time? Do they offer support?

Deep Linking is linking to content buried deep within a website. They are referred to as "deep" because they are often two or more directories deep within a website. Since some of the content that people are looking for is based on a subscription model, deep linking is considered something to avoid. It is better to ask for limited permission to display the content you are wishing to share with your sites' visitors.

"Alt" tags are HTML "tags" that allows a browser to display text instead of a graphic. Some search engines read these tags in order to help with rankings. You can modify these alt tags to read whatever you want! When the image appears and the visitor moves their mouse over it, the alt tag displays your text. When the image does not appear, the alt tag appears instead.